Cookie Policy

Last Updated 11/07/2018

The Drinkaware Trust (“Drinkaware”, “we”, “us” or “our”) respects the privacy of every person who visits or registers with (the “Site”), the users of our “Track and Calculate Units” mobile application (the “App”) and their use of the services, products and tools that we make available from the Site and our App (our “Services”) and we are committed to ensuring a safe online and mobile experience. In order to ensure the smooth functioning of the Services, we utilise various types of digital technology on our Site

Purpose of this policy

This cookie policy (“Cookie Policy”) is intended to explain to you how we use “cookies” and similar technologies on the Site and to assist you in making informed decisions when using our Site. Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions. .


Cookies, click through URLs, log files, web beacons and pixel tags (“Tags”) are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through cookies and similar technologies may include the date and time of visits and how you are using the particular website or mobile application. Cookies are used by us as part of our Site and they are also used by some of our third party partners.

For more details on cookies and similar technologies please click here. For the purposes of the remaining sections of this Cookie Policy we will refer to all technologies using the above features as “cookies”.


By using the Drinkaware Site you acknowledge that we store and access essential cookies on your computer or other device. Essential cookies are cookies which are essential for the operation of our Site.

Further, where you give your consent, we may also store and access certain non-essential cookies on your computer or other device. These cookies are not essential to the operation of our Site but allow us to provide additional functionality or to gather additional information about your use of our Site. You are not obliged to give consent to our use of non-essential cookies and we will not place such cookies until you have given your consent.

If you wish to block or delete cookies, or you would like to withdraw consent to our use of non-essential cookies, you can find out how to do so below.


Essential Cookies

We use cookies where they are essential for the operation of the Site, for example to remember that you are signed in to the Site.

Session Cookies

We use cookies to allow the Site to uniquely identify your browsing session on our Site, which allows us to coordinate this information with data from our Site server.

Analytics Cookies

We use “analytics” cookies. These, along with other information, allow us to calculate the aggregate number of people using the Site and which features of our Site are most popular.

We use this information to improve the Site. We do not generally store any information that you provide to us in a cookie.

Social Media

We use cookies to personalise your interaction with social media, such as Twitter, Facebook, and YouTube.  Such cookies recognise users of those social media sites when you view social media content on our Site.  They also allow you to quickly share content across social media, through the use of simple ‘sharing’ buttons.

Our Site also contains features that enable you to use your Facebook account to sign in and create/maintain an account with us and to enable us to store your content. This involves the use of cookies.


The table below sets out more information about the individual cookies used on our Site and the purposes for which they are used:

Cookie Type




Google Analytics



These cookies enable us to store information such as the time you visit our Site, whether you have visited before and the website that you visited prior to visiting our Site.

For more information about Google Analytics please see:

How long a Google Analytics cookie remains on your computer or device depends on what it is and what it is used for. Some Google Analytics cookies expire at the end of your browser session, whilst others can remain for up to two years. You can delete Google Analytics cookies and other cookies at any time by clearing your cache.

Google AdWords


These cookies allow us to see how many people access the site through a particular Google Advert and allow us to track the users use of our Site after they click the ad.

The standard cookie duration for AdWords conversion tracking is 30 days.

You can delete Google AdWords cookies and other cookies at any time by clearing your cache.

Google Tag Manager


These cookies track specific actions taken by users visiting the Site.

90 days

Google Play


These cookies track the number of users that click through to the Google Play store from the Site.

90 days

Twitter Pixel


This is used for tracking the number of users who link to the Site from Twitter ads.

The standard duration of the Twitter pixel is 14 days.

You can delete the Twitter pixel by clearing your cache file.

Twitter Button


Measures the number of times information from the Site is shared on Twitter by users.

90 days

Twitter Syndication


This cookie tracks how users use the site and targets the posts that users see on twitter as a result.

How long a Twitter Syndication cookie remains on your computer or device depends on what it is and what it is used for. Some Twitter Syndication cookies expire at the end of your browser session, whilst others can remain for up to two years. You can delete Twitter Syndication cookies and other cookies at any time by clearing your cache.

Facebook Custom Audiences


This is a set of cookies that tracks your interactions with our Site, to provide you with personalised advertising on Facebook where you are a registered user of such service.

Your encrypted email address is also shared by us, or our third party service providers, with Facebook for this purpose.

180 days

Facebook Pixel


This cookie is used to used for tracking the level of  conversion from Facebook ads and to target users with Facebook ads based on the actions they take on our Site.

This pixel records information about a user's browser session, which it sends to Facebook, along with an anonymised version of the Facebook ID and the URL viewed. This allows us to target our Facebook ads to audiences of people who have visited the Site.

This cookies tracks conversions that happen within 1 day, 7 days, and 28 days after a person clicks an ad, and 1 day, 7 days, and 28 days after an ad is viewed.

You can delete the Facebook Pixel cookies and other cookies at any time by clearing your cache.

Facebook connect


These cookies allow users to use their Facebook ID as a single sign-on to interact with our Site and to cross-post to their Facebook profiles.

180 days

Apple Store Button


This cookie tracks the number of users who download the App from the Apple store site.

This cookie expires at the end of the user session

YouTube Listener


This cookie records how people interact with the videos on the Site. It enables YouTube to track where the videos were watched and give us reports on where Site traffic comes from.

90 days

Dotmailer cookies:


·         Web Behavior Tracking



·         Site and ROI tracking





·         Landing pages




This allows us to track and identify users of our site and the fact that they are part of our dotmailer database of contacts.


This cookie tracks dotmailer contacts whilst they browse a site’s pages and records any ROI data, should they make a purchase. This data is then available in reporting, and for ROI split testing.


This cookie identifies contacts to enable personalisation when they visit any landing page from that particular account



Ranges from a cookie that expires after 20 minutes (collecting session information on pages visited) to cookies that expire after 365 days


One hour







30 days after last view.

Doubleclick (Floodlight)


These cookies inform, optimise and serve ads based on a user’s previous visit to our Site and report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our Site.




These cookies are used for uniquely identifying users of the Site and tracking how people use our Site. We use the information to compile reports and help us improve the Site.




In order to use some parts of our Site you will need to accept cookies. If you choose to withhold consent to our use of cookies, or you subsequently block or delete cookies, some aspects of our Site may not work properly and you may not be able to access all or part of our Site.



You can block the use of cookies altogether by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies. For further information on how to opt out of being tracked by Google Analytics please click here.


Example Cookie Consent:

If your website uses cookies which are not essential to the operation of the website, you will need to obtain the visitor’s active consent to the use of those cookies. Please see below an example of a cookie banner designed to obtain active consent. This message could appear at the top of the page or it could be deployed as a pop-up that must be clicked through to access the site. If a website visitor does not give active consent to the use of non-essential cookies, you will not be able to place those cookies.

This website uses cookies for a range of purposes. To find out more about the cookies used on this website, please visit our Cookie Policy Please click OK to consent to our use of all non-essential cookies described in our Cookie Policy.